Mobile World Congress, Spain
Using magic to deliver brand messaging
The Challenge: To highlight the dangers of mobile identity theft, building awareness in the industry.
Key Messages: The act highlighted the importance of strong passwords, how easy it is to lose information, and why people are predictable.
The Solution: Richard created three different 10-minute shows of branded stand-up and mind reading. They were performed hourly throughout the 4-day conference and demonstrated a new effect to showcase the benefits of NFC technology.